Marketing Strategy, Planning and Communications

The essence of strategy is choosing what not to do.” – Michael Porter

 

Using our Market Intelligence and Insights from Brand Audit, Customer profiling, Satisfaction and Expectations, Competition Benchmarking studies, we conduct Gap Analysis to identify the Critical Focus Areas for your Success.These critical success areas are usually in the arena of Marketing Planning, Communications or in the Marketing Operations Domain.

We assist you with suitable recommendations and plans for overcoming the challenges in both Marketing Planning as well as its Operational execution using our Integrated Marketing Solutions.

 

INTEGRATED & INNOVATIVE MARKETING STRATEGY SOLUTIONS

We offer marketing Consultancy to Strengthen your Marketing Efforts and Communication to ensure your Brand Image and Customer Loyalty reaches and remains at the peak.

Our innovative Marketing Strategies and Planning solutions have unique strengths based on multi-faceted academic and practical experiences in wide-ranging Industries.

 

Using our Brand Audit Metrics and Market Measurements we provide insightful and innovative services related to:

• Branding and Positioning
• Marketing Communications and Collaterals
• Marketing promotions and Campaigns
• Online Presence Management including E-Business Development
• New product development
• Media Optimization
• Customer Satisfaction and Loyalty Programs

TARGET MARKETING PROCESS

We add value to your marketing programs by helping you reach your customers through laser-focused Unique Target Marketing.

We have applied our state of the science approach for B2C and B2B segments resulting in high return programs, stronger brands and successful new products and services. our services include.

DATABASE MARKETING

Reach thousands of qualifie consumers each day!

Based on our market research experience an innovative tech savvy techniques we have collected impressive database of various demographics groups as per:

• Nationalities
• Emirates
• Socio-Economic groups
• Income levels
• Age Professions

Using this we can offer you Well Targeted innovative marketing campaigns deploying judicious combination of:

• Email Marketing
• SMS Marketing
• Tele-Marketing

 

Mobile Mania

Due to very high penetration rate of Mobiles in Middle east they have become a ubiquitous accessories for all –whether they are teens, youth, hi-income hard to reach segment or low income group workers.

As a result they offer the perfect medium for Marketing to target segments.

We offer state-of-the-art wireless marketing techniques to your potential customers using:

• SMS push/pull
• MMS push
• Location based SMS intercept

And provide you a large and accurate database of Mobile owners based on Emirates, Age, Income, Gender and other profile parameters

 
 
 

 

 

Marketing Operations Solutions

Brand Audit and Customer satisfaction surveys often identify Performance Gaps in the following three main Marketing operational areas that affect your Brand Perceptions and Positioning:We offer suitable corrective solutions to bridge each of these gaps through:

• Excellence Training in Customer Service and Sales to bridge any gaps in people’s skills and performance.

• CRM and ERP Systems related consultancy and implementation for any Systems issues.

• Work Flow Audits and Business Process Re-Engineering solutions to overcome gaps in the Sales and Customer Service process to make them efficient and smooth.