Data Science

Business Intelligence Vs. Business Analytics

There is a stark difference between Business Intelligence & Business  Analytics. Many companies often confuse the two and expect one to do the job of the other. As there are many off-the-shelf Business Intelligence tools, these have penetrated into organizations faster than Business Analytics techniques which eventually lead to Machine Learning and Artificial Intelligence solutions.However,…

business intelligence consulting

3 Reasons You Need BI Solution

If you are overwhelmed with a large amount of data of your business and pondering over whether or not you need business intelligence solutions, you have come at the right place. While, undoubtedly, business intelligence consulting service would help you in coming out of your dilemma completely, this blog would also help you to have…

Big Data Analytics for Customer Profiling

Use of Machine Learning for Customer Analytics Perception Mapping for a luxury Watch Brand The Luxury Watch market in GCC was studied using Customer Analytics techniques and market research to understand Customer profiles and understand customer perceptions related to luxury watch brands . Customer perceptions of Brand Personas associated with the leading luxury brands was…