Market Research for Business Success

“Research is creating new knowledge.” Neil Armstrong  AND THIS KNOWLEDGE IS CRITICAL FOR YOUR BUSINESS SUCCESS. TODAY ALL BUSINESS PERSONS, INVESTORS, ENTREPRENEURS OR MANAGERS NEED TO KNOW MARKET RESEARCH   As an investor, entrepreneur or a business entity , your company can gain invaluable information about your market landscape, competitors, existing and potential customer demographics as…

Opportunities in GCC’s Smart Micro Grid Industry

This paper on Smart Grid Technology in the GCC, Illustrates opportunities and challenges in the GCC’s Smart Grid Industry. Explores current developments and Vision for GCC’s Smart Grid industry. Provides suggestions & recommendations to organizations looking to develop their market presence in the GCC’s Smart Grid Market. Abstract GCC countries are the world’s highest consumers of energy per capita with the…

Importance of Market Research

Market Research i is essentially a combination of two words: Marketing & Research. Marketing is basically concerned with the target market & the marketing mix used for that market i.e Product, Prize, Place & Distribution Whereas Research is commonly defined as a systematic & intensive study directed towards a more complete knowledge of the subject…

Customer Service Starts from Within

How many times have you heard your manager saying, “Customer is King” or “It’s all about the bottom line” or “Without the customer we are nothing?” Having satisfied customers leads to increased bottom line and increased brand awareness. Having satisfied employees is the key contributor to a company’s success. They must be treated with utmost…