As consumers nowadays are expecting and even anticipating highly personalized experience, retailers recognize this shift and start to leverage data and analytics to improve customer experience and thereby top line growth. BIG DATA IS A STRONG SUPPORTER The vast amount of data available for retailers today is helping them drive a better, enhanced tailored segmentation.…
The amount of data in our world is growing exponentially. The amount of data generated over the past few years is much more than the data generated in the previous century altogether. Companies capture vast amount of information about their customers, clients, vendors, suppliers, and general operations. Big data—large chunks of data that can be…
Marketing Strategy is one of the most common word being tossed around these days by all, especially business and marketing executives. Does that indicate that they are strategizing all aspects of their plan and all the time. Not necessarily though that is what a should be done. A strategy is what guides you right from…
“Research is creating new knowledge.” Neil Armstrong AND THIS KNOWLEDGE IS CRITICAL FOR YOUR BUSINESS SUCCESS. TODAY ALL BUSINESS PERSONS, INVESTORS, ENTREPRENEURS OR MANAGERS NEED TO KNOW MARKET RESEARCH As an investor, entrepreneur or a business entity , your company can gain invaluable information about your market landscape, competitors, existing and potential customer demographics as…
DATA ANALYSIS – AN ESSENTIAL TOOLKIT IN TODAY’S BUSINESS WORLD In today’s digital age, there is an explosion of data. We are able to track everything digitally right from number of walking steps taken in a day at a personal level to number of responses or likes on a twitter or FB post. And…
This paper on Smart Grid Technology in the GCC, Illustrates opportunities and challenges in the GCC’s Smart Grid Industry. Explores current developments and Vision for GCC’s Smart Grid industry. Provides suggestions & recommendations to organizations looking to develop their market presence in the GCC’s Smart Grid Market. Abstract GCC countries are the world’s highest consumers of energy per capita with the…
9 Simple But Highly Effective Marketing Strategies If you are new startup or an emerging business & don’t have an extravagant advertising budget, you may feel that you are a step behind your competitors. But, you don’t have to worry any more. In this article, we have compiled a list of 12 simple marketing strategies that…
Market Research i is essentially a combination of two words: Marketing & Research. Marketing is basically concerned with the target market & the marketing mix used for that market i.e Product, Prize, Place & Distribution Whereas Research is commonly defined as a systematic & intensive study directed towards a more complete knowledge of the subject…
How many times have you heard your manager saying, “Customer is King” or “It’s all about the bottom line” or “Without the customer we are nothing?” Having satisfied customers leads to increased bottom line and increased brand awareness. Having satisfied employees is the key contributor to a company’s success. They must be treated with utmost…
Social Media is transforming the way business is carried out. It is crucial for businesses to capitalize on the social media front. Businesses need to have the right social media presence so that customers can find their business across various social media platforms. As a small business owner, it’s easy to get caught up in…