Importance of Market Research

Market Research i is essentially a combination of two words: Marketing & Research. Marketing is basically concerned with the target market & the marketing mix used for that market i.e Product, Prize, Place & Distribution Whereas Research is commonly defined as a systematic & intensive study directed towards a more complete knowledge of the subject…

Customer Service Starts from Within

How many times have you heard your manager saying, “Customer is King” or “It’s all about the bottom line” or “Without the customer we are nothing?” Having satisfied customers leads to increased bottom line and increased brand awareness. Having satisfied employees is the key contributor to a company’s success. They must be treated with utmost…

Social Media for Business Growth

Ways to Effectively use Social Media for Business Growth Social Media is transforming the way business is carried out. It is crucial for businesses to capitalize on the social media front. Businesses need to have the right social media presence so that customers can find them across various social media platforms. As a small business…