Business Analytics: Harnessing the Power of Huge Data
Past analysis is as crucial as future planning. In fact, the foundation of future planning bases on the analysis of performances, technologies and practices in the past.
Business analytics is all about that: studying data and extracting insights that help with decision making. A wide range of technologies, practices, and tools are used to explore and investigate the past performance of a business to gain insight and drive business planning.
Marketways Arabia -a leading Business Analytics companies UAE aim at helping businesses make the extensive use of statistical analysis such as explanatory and predictive modeling , and fact-based management to enhance their (businesses’) decision making capability.
Analytics can be used to derive data as input for human decisions or for fully automated decisions. Business analytics is used to answer the most crucial questions like why is this happening, what if these trends continue, what will happen next (predict), and what is the best outcome that can happen (optimize).