DATA ANALYSIS – AN ESSENTIAL TOOLKIT IN TODAY’S BUSINESS WORLD
In today’s digital age, there is an explosion of data. We are able to track everything digitally right from number of walking steps taken in a day at a personal level to number of responses or likes on a twitter or FB post. And this tracking can be real-time and most often by clicking few buttons.
This tracking and data generated is sending ripples through all sectors of society. To be able to make sense from all this information and explosion of data in the digital universe, we need people who understand data and can analyse it. A huge skill gap is getting created for data analysts and opening up multiple opportunities in data analysis and management.
Every organization –small or big needs a data analysts for managing their data and charter their growth. Data scientists and analyst create the bridge from mounds of data and abstract information to actionable insight.
However these functionalities of data analysis cannot be separated anymore. With the amount of data and its intrusion in each aspect of business, every business person needs to now understand and handle data. Deeper analysis can still be domain of select few but a basic understating of how to analyse data and how to use it quickly to move forward and make correct instant decisions is the key.
Fortunately with the quickened pace of explosion of data there is also an emergence of data analysis and intelligence solutions that can help people with low/no data analysis skills to still do their own data analysis and management. Data Visualization is the key as everyone can easily understand what the numbers are saying. There re plethora of simple but effective tools that with easy Drag and drop features help create quick and attractive dashboards to track and measure key parameters. These tools are today essential for all aspects of business and management and familiarity and access to Data Analysis and Business intelligence solutions is a must for everyone.
Article Written by the Marketways Team. Markeyways is a Dubai based Marketing & Management Consultancy that provides Data Analytics & Business Intelligence Solutions in UAE, Qatar, Saudi, Bahrain, Kuwait, Oman, India, Egypt, Turkey, Nigeria, Sudan, Kenya & Zambia.