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Addressing Reverse Causality in Data Science Consultancy Projects

14 Jul at 12:15

In data analysis, understanding the direction of causality between variables is crucial for making informed decisions. For example, does poor sleep lead to depression or does depression lead to poor sleep? At Marketways, we employ various…

Econometrics

Controlling for Unobserved Heterogeneity in Statistical Modelling

7 Jun at 09:31

A Key to Accurate Insights In the realm of statistical modelling, controlling for unobserved heterogeneity is crucial. Unobserved heterogeneity refers to factors that influence the outcome variable but are not directly observed or measured in the…

Artificial Intelligence

Fine Tuning Large Language Models (LLM) Chatbots

28 Apr at 17:27

The integration of Large Language Models (LLMs) into chatbots has revolutionized various industries and sectors. These advanced AI-powered assistants are capable of understanding and generating human-like text, opening up a plethora of possibilities for enhancing user…

Machine Learning, Big Data Analytics

User Engagement Analytics in Streaming Platforms

22 Apr at 19:06

In the dynamic landscape of digital entertainment and advertising, user engagement and content relevance are paramount. To address these challenges, streaming platforms and advertisers alike are turning to advanced data science techniques and predictive analytics. Marketways…

Machine Learning

Predicting Crowd-Sourcing Intelligence within Echo-Chambers

17 Apr at 09:19

The Power of Crowd-Sourcing Intelligence In an era defined by connectivity and collaboration, harnessing the collective intelligence of the crowd has emerged as a potent tool across various domains. Crowd-sourcing intelligence, both explicit and implicit, has…

Protected: InfoTrack: Sentiment and Content Analytics Suite

The Information Highway to your Market!

Related Articles

Addressing Reverse Causality in Data Science Consultancy Projects

Controlling for Unobserved Heterogeneity in Statistical Modelling

Fine Tuning Large Language Models (LLM) Chatbots

User Engagement Analytics in Streaming Platforms

Predicting Crowd-Sourcing Intelligence within Echo-Chambers

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