Social Media is transforming the way business is carried out. It is crucial for businesses to capitalize on the social media front. Businesses need to have the right social media presence so that customers can find their business across various social media platforms.
As a small business owner, it’s easy to get caught up in the numbers. There is more focus on the ‘quantity’ rather than on quality, as everyone in your platform will not be using your product/service. Instead of being present in each & every social media platform, businesses should try to be present in only those platforms where their prospective customers are. And deliver valuable presence in those platforms.
Also, Businesses need to think about who their customers are, think about everything they know about their customers, where they live, their lifestyles & their interests which will give big clues as to the social networks they’re likely to be using.”
Once businesses have got their social media strategy in place, they need to translate it into sales and development for the business.
The key to getting social media to grow your business is keeping your customers/users/followers engaged for as long as possible. This creates a value proposition which goes a long way in strengthening your brand.
Knowing what to do with social media in order to be successful is vital for engaging customers: asking users questions – whether general or business-related – sharing users’ experiences with others, giving advice and solutions, and posting inspirational quotes.
Emerging social media platforms are also making a huge difference to how small businesses market themselves.
Many businesses are flourishing thanks to the social media platforms like Facebook, Twitter, LinkedIn, Pinterest, Instagram etc. & many more.