Big Data Analytics Solutions for Customer Analytics

Marketways offers Customer Insights & Analytics, Customer Behavior Predictive Modeling solutions in Dubai, Abu Dhabi, UAE, GCC


Customer Analytics Algorithms can help you Optimize customer acquisition ,retention and lifetime value for your customers through personalized marketing, dynamic price & promotions modeling and smart product bundling.

Our solutions will help you gain customer insights to deliver superior customer experiences tailored to customers’ preferences and needs.

Our Customer marketing analytics techniques combine data to give you a complete view of the customer and generate actionable insights to increase your customer lifetime value.

Some of the Specific benefits that our comprehensive customer  analytics solutions offer :

  • Engaging customers in real time
  • Delivering the right message at the right time on the right channel
  • Reducing Cost and Increasing ROI of your Marketing Campaigns
  • Providing Personalized interactions to customers
  • Gaining a complete 360 Degree view of customers across Channels, Products and communication.
  • Becoming customer-centric and proactive rather than reactive
  • Improving customer loyalty, retention rates and customer lifetime value by knowing and taking right action for customers who may be considering to leave.

As per studies from McKinsey & Company  customer marketing analytics significantly drive value: “companies that make extensive use of customer analytics are more likely to report outperforming their competitors on key performance metrics, whether profit, sales, sales growth, or return on investment.”