Identifying the Right Requirements for Impactful AI, ML & Data Science
At Marketways Arabia, we believe that no two clients are the same — and neither are their problems. Every organization operates within a unique context, with its own strategic goals, operational constraints, legacy systems, and data ecosystems. That’s why we begin every AI, ML, or data science engagement not with code — but with conversation.
Decisions at the Start Define the Path.
AI success is path-dependent — we help you start smart.

Understanding Before Building
The hardest — and most critical — part of any successful data science or AI project is the initial discovery phase. This is where the real work begins. Our team goes to great lengths to deeply understand:
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What your business is trying to achieve
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The boundaries and constraints you operate within
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The stakeholders involved and their expectations
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The existing technical and data infrastructure
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The nature, quality, and accessibility of your data
Only by asking the right questions — the hard, strategic, and often overlooked ones — can we identify the most effective path forward.
Auditing Current Capabilities
Once we’ve aligned on your goals and challenges, we conduct a rigorous audit of your current setup — data pipelines, models (if any), technology stack, and analytics workflows. This helps us map the gap between where you are today and where you want to be.
Whether you’re still exploring use cases or have experimented with AI before, we calibrate our approach to your current maturity level — ensuring you’re not sold tools you don’t need, or strategies that won’t scale.
Designing the Right Data Science Project
The success of any AI/ML project is determined long before the first model is trained. That’s why this phase — requirement identification, stakeholder onboarding, expectation setting, and project framing — is where our real expertise shines.
Thanks to our cross-industry experience, statistical and scientific acumen, and deep consulting background, we’re able to:
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Define the most promising use cases with measurable ROI
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Avoid common pitfalls and overengineering
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Build consensus across departments (IT, business, compliance, etc.)
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Ensure the solution is not just technically sound, but adoptable and actionable
Why This Phase Requires Expertise
Too many organizations jump into AI with unclear goals, vague success criteria, or siloed efforts. That’s a recipe for frustration and failure. The clarity we bring at this early stage saves our clients months of wasted effort — and helps ensure their investment in data science actually moves the needle.
Let’s Start With the Right Questions
If you’re considering an AI, ML, or data science project — or simply unsure where to begin — reach out to us. We’ll help you identify exactly what you need, why it matters, and how to get there.