Designing Strategy That Works With Human Nature

At Marketways Arabia, we bring the science of human decision-making into the heart of business, policy, and AI strategy. Our Behavioral Economics Advisory services help organizations build systems that align with how people actually behave — not just how they’re supposed to.

Whether you’re designing incentive structures, pricing strategies, compliance frameworks, or digital products — understanding behavioral patterns gives you a powerful competitive edge.

What is Behavioural Economics?

Behavioural Economics blends insights from psychology, neuroscience, and economics to understand how real people make decisions — often irrationally, under pressure, or with limited information.

By applying this thinking, we help you:

• Improve product adoption

• Drive desired behaviors (customer, employee, citizen)

• Avoid design failures based on faulty assumptions

• Build trust, reduce friction, and nudge users toward better outcomes

Our Behavioural Economics Services

At Marketways Arabia, we provide end-to-end behavioral advisory, tailored to your business or government context:

Behavioral Strategy Design

• Identifying behavioral bottlenecks

• Designing interventions based on proven behavioral frameworks

• Aligning human behavior with organizational goals

Incentive & Pricing Psychology

• Structuring rewards, penalties, or discounts to shape behavior

• Framing and anchoring strategies for better engagement

• Subscription, donation, or payment flow optimization

Choice Architecture & UX Behavior

• Redesigning forms, flows, and decision journeys

• Leveraging defaults, simplification, and salience

• Improving digital adoption and reducing churn

Behavioral Experiments & Impact Evaluation

• A/B testing interventions with real users

• Designing randomized control trials (RCTs) or quasi-experiments

• Measuring behavioral uplift, not just operational KPIs

Behavioral Inputs for AI & Policy

• Feeding behavioral parameters into machine learning models

• Crafting ethical nudges in AI-driven systems

• Advising on behaviorally informed policy and regulation

Regional Relevance: Behavioral Economics in Dubai, Abu Dhabi & the GCC

Across the UAE and the broader GCC, governments and enterprises are increasingly turning to behavioral insight to improve service delivery, citizen engagement, and policy effectiveness.

Whether it’s improving government compliance, boosting employee performance, or increasing platform adoption, our regional experience ensures all solutions are culturally attuned and scalable across Dubai, Abu Dhabi, Riyadh, and beyond.