AI Opportunity Assessment helps a business identify and frame credible ways AI could create new value before one proposition has been fully defined.
AI can make a new service possible, change the cost of serving customers or allow a business to use information in a different way. A possibility becomes a business opportunity only when the value, intended users and important assumptions can be stated clearly enough to investigate.
AI Opportunity Assessment applies Opportunity Discovery to decisions about where AI could create business value. It helps the business move from general interest in AI to a smaller set of opportunity hypotheses that can be assessed through market, feasibility, product or operating evidence.
When to use this AI service
- The organisation wants to explore AI but has not yet identified a specific business proposition.
- A technology development may create a new product, service or operating possibility.
- Competitor activity or changing customer expectations suggest that an AI-related opportunity deserves attention.
- Leaders need to distinguish an interesting use case from an opportunity that fits the business and its objectives.
Related services
- Opportunity Discovery
Examines customer needs, market and technology change, competitor activity and business capabilities to form and prioritise explicit opportunity hypotheses.
No predetermined solution
Marketways identifies and frames specific AI opportunities for further testing. It does not by itself establish market demand, validate a product concept, prove feasibility or approve an investment. Market demand, concept validity, feasibility and investment become separate questions once an AI opportunity is specific enough to test.
Related AI services
The Services catalogue defines the underlying consultancy services across Business Opportunities, Business Efficiency and Business Threats. AI Solutions shows how those services apply when AI forms part of the opportunity or solution. For example, a business seeking greater asset efficiency can examine whether predictive maintenance or another AI-enabled approach improves the operation.
Guides for business leaders
Use these guides to examine the opportunity, implementation decision or operating question in more detail.
How to Use AI in Business: A Practical Guide for Business Leaders
A business does not begin using AI by choosing a tool. It begins by identifying a valuable decision or operating problem, establishing whether AI is suitable and designing the operating process, controls and measures around the solution.
Where Can AI Create Business Value? An Opportunity Map for Leaders
Begin with the business problem. The problem may require a team to interpret documents or images, anticipate demand or failure, detect important exceptions, compare constrained choices, coordinate changing tasks or create a new proposition. An AI opportunity exists only when one of these capabilities improves a measurable outcome at an acceptable cost and risk.
How to Identify AI Use Cases in Your Business
Useful AI use cases are found by examining business outcomes, decisions, workflows and evidence. This guide gives leaders a structured way to find candidates without beginning with a list of tools.
How to Prioritise AI Use Cases by Value, Feasibility and Risk
AI use cases should be compared on the value they may create, the conditions required to implement them and the risk created by acting on an unreliable result. One simple score cannot represent all three.
How to Build an AI Business Case: Costs, Benefits and ROI
An AI business case should explain how the solution changes a business result, what the complete operating change costs, which assumptions drive value and what evidence will be required before further investment.