AI Strategy & Advisory helps a business decide where AI deserves attention, what value is plausible and which questions must be resolved before committing resources.
Interest in AI can begin with a technology, a competitor announcement or a broad ambition. A useful strategy begins with the business instead. It identifies the opportunity or operating problem, the people affected, the evidence available and the conditions required for responsible use.
This route brings together the Marketways services that can define an AI opportunity, examine whether the investment is worthwhile and understand how existing work may need to change. The combination depends on the maturity of the idea. Not every organisation needs every service.
When this route is useful
- Leaders want to identify where AI could create useful business value rather than assemble a list of technologies.
- Several possible AI initiatives are competing for attention and investment.
- A proposed AI initiative depends on assumptions about demand, cost, capacity or workflow improvement.
- The organisation needs a practical sequence for investigating opportunities before selecting or implementing a system.
Services connected through this route
- Opportunity Discovery
Frames plausible AI-enabled opportunities and the business assumptions that deserve investigation.
- Business Feasibility Study
Examines whether a defined AI-enabled proposition could operate successfully and warrant the required investment.
- Process & Workflow Analysis & Redesign
Establishes how work currently happens and where AI or automation may support a better process.
What this route does not assume
This route does not assume that AI is the answer. It helps the business determine where AI is relevant, where another change may be more useful and which uncertainties must be resolved before action.
Where this route fits
The Services catalogue defines the underlying consultancy work across Business Opportunities, Business Efficiency and Business Threats. AI Solutions shows how the same work can be approached when AI forms part of the opportunity or solution. For example, a business seeking greater asset efficiency can examine whether predictive maintenance or another AI-enabled approach improves the operation.