Marketways engagements combine business judgement with statistical, research and technological depth. The team leads the translation between the client question, the evidence and the analytical model, then connects the result to a decision the organisation can use.
Dr. Nishant Das
Chief Data Scientist
Dr. Nishant Das leads Marketways Arabia’s data science and AI engagements, bringing advanced academic training and years of hands-on delivery experience across the UAE and GCC. His work spans statistical modelling, predictive analytics and AI systems designed with governance and explainability from the outset.
He has worked directly with government, financial services, healthcare and energy organisations across the region, translating complex analytical problems into practical, defensible solutions for leadership teams.
Nita Mathur
Principal Consultant, Applied Analytics
Nita Mathur leads applied analytics engagements at Marketways Arabia, with a focus on turning research and statistical findings into practical strategy for clients across the region. She founded and leads Ambeone Institute of Data Science & AI, the organisation’s sister institute dedicated to developing analysts and data scientists across the GCC.
Her work bridges consulting and capability-building so clients can own and extend the knowledge created during an engagement.
The wider delivery team is assembled around the business question and can include researchers, statisticians, data scientists, engineers and domain specialists.