AI can create new business opportunities, change how work is organised and introduce new forms of operational and decision risk. The useful starting point is the business question, not the technology alone.
Marketways AI routes help leaders connect an AI-related ambition or concern to the services needed to investigate it. Each route draws on the same Business Opportunities, Business Efficiency and Business Threats services available through the Services menu.
Choose the question closest to your situation
AI Strategy & Advisory
AI Strategy & Advisory helps a business decide where AI deserves attention, what value is plausible and which questions must be resolved before committing resources.
AI Opportunity Assessment
AI Opportunity Assessment helps a business identify and frame credible ways AI could create new value before one proposition has been fully defined.
AI Transformation
AI Transformation helps a business redesign work and the surrounding business system when AI will materially change processes, decisions, information or responsibilities.
AI Capability & Team Design
AI Capability & Team Design helps a business determine the roles, skills, capacity, decision rights and organisational arrangements needed to use AI effectively.
Agentic AI Design & Deployment
Agentic AI Design & Deployment helps a business define where an AI agent should act, how the surrounding workflow and system should operate, and where human control must remain.
AI Evaluation & Assurance
AI Evaluation & Assurance helps a business examine whether an AI system is reliable enough for its intended use and whether a consequential decision based on that system can withstand scrutiny.
How the AI routes work
The Services catalogue defines the underlying consultancy work. The AI routes show how those services can be combined and applied when AI forms part of an opportunity or solution. For example, a business seeking greater asset efficiency can use an AI route to examine whether predictive maintenance or another AI-enabled approach improves the operation.
An AI route can connect several services when the business question crosses opportunity, workflow, organisation, system design and risk. Marketways includes the services required by the question.
Methods that support AI work
AI work draws on several method families. Data Foundations & Business Intelligence establishes whether the underlying data is suitable. Statistics & Econometrics supports baselines, validation and uncertainty. Machine Learning & Predictive Analytics covers predictive model development and evaluation. Process, Workflow & Systems defines how an AI capability operates within real work, authority and controls.
Beginning with AI does not predetermine the answer. The work can show that the opportunity needs further evidence, that an existing process should change first or that a proposed system should operate only under defined conditions.